The project aims to assist higher education students in developing their personal brand for successfully accessing the labor market after completing their studies. HESO will contribute to the development of an online tool that will profile the users based on their skills and characteristics and support them in developing their personal brand. The tool will also contain a CV generator which will help users identify their strong skills and highlight them in their CV. Moreover, HESO will lead the development of a guide introducing digital tools that career management counselors/coaches can utilize in their training practices.